Martin Friedrich, born 1975 in Munich, is a photographer and filmmaker. He studied Photography at the Academy For Photographic Design. After graduating, he moved to Berlin, assisting photographers and filmmakers. Soon he started to shoot editorials, campaigns and commercials for fashion and lifestyle clients. His expertise in working with locations and storytelling in photography and film took him to places like Los Angeles, Casablanca, Kathmandu, Moscow, Mumbai and Mongolia.

After relocating to his hometown of Munich and utilizing his experience from traveling, filming and editing, he now focusses on documentary and contemporary landscape projects. Mapping human interaction within the landscape is one of his main motifs. Exploring places to find their hidden stories and the traces those stories have left, his way of research uses both a considered and substantial thought process and a real hike to find undiscovered places and peculiarities.




  • Camel Active
  • Bugatti
  • Gardeur
  • Toni Gard
  • Eterna
  • Luisa Cerano
  • Olymp
  • Digel
  • BMW
  • Danone
  • SKY
  • Hirmer
  • Passigatti
  • Alberto
  • Zucchero
  • Schustermann & Borenstein